Ad Campaign
- Client: Cranberry | Year: 2025
- Project: AI-Enhanced Face Mask Campaign
about the project
Cranberry needed campaign visuals promoting their face mask line (Carbon, 360, and Cosmo) but budget and timeline constraints made traditional photoshoots with live models impractical. The challenge: produce professional, brand-aligned imagery showing masks in use without the cost or delay of full production.
I developed a hybrid workflow combining AI-generated model photography with hands-on refinement in Photoshop. Adobe Firefly established professional lighting and natural portrait framing, but lacked product accuracy. DALL-E re-rendered masks matching Cranberry's actual designs. Final refinement in Photoshop adjusted mask shape, edges, material texture, and lighting for visual consistency across all assets.
The result:
Premium campaign visuals at a fraction of traditional photoshoot costs and turnaround time.
I developed a hybrid workflow combining AI-generated model photography with hands-on refinement in Photoshop. Adobe Firefly established professional lighting and natural portrait framing, but lacked product accuracy. DALL-E re-rendered masks matching Cranberry's actual designs. Final refinement in Photoshop adjusted mask shape, edges, material texture, and lighting for visual consistency across all assets.
The result:
Premium campaign visuals at a fraction of traditional photoshoot costs and turnaround time.
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Starting Point
Adobe Firefly generated initial portraits with strong lighting and realistic composition, but masks were generic and didn't represent Cranberry's actual products. Shapes, textures, and details required refinement to align with the refreshed brand identity.
These became the foundation for enhancement rather than finished assets.
These became the foundation for enhancement rather than finished assets.
Refinement Process
Using DALL-E, I re-rendered mask shapes and textures to match Cranberry's authentic designs. Photoshop refinement then adjusted lighting, mask proportions, and color balance to create natural integration and consistency across all models.
Each portrait was finalized as a polished, on-brand visual ready for multiple ad layouts.
Each portrait was finalized as a polished, on-brand visual ready for multiple ad layouts.
Final Campaign
The campaign delivered professional visuals that balanced creativity with practicality, using AI as a production tool rather than a replacement for creative direction. By guiding AI outputs through deliberate refinement, the campaign achieved efficiency and authenticity while maintaining premium aesthetic quality.The workflow proved scalable for future promotions, reducing both cost and turnaround time without sacrificing brand consistency.
